Consultative Techniques For Sales & Marketing

Below I have detailed how I use consultative techniques to build relationships, sales and discover new products that lead to industry trends. My experience has proven this to be the best way to develop trust, credibility and results. This is my business philosophy and I have presented it at National Sales Meetings as a sales [...]

BEFORE You Feng Shui – Things you MUST know before a Feng Shui Consultation

Feng Shui is a Healing art. It is meant to inspire, transform, help and assist out clients to achieve their goals. I don’t believe it was ever intended to instill fear, make people uncomfortable in their own homes or worry about changes they make. And yet, that is exactly what I have been seeing lately. [...]

Branding The Realty Consulting Business

In a day and age where nearly two-thirds of enterprise value is originating from intangible assets alone, the future value of businesses, especially those which are knowledge driven, will largely tend to be concentrated in the ways in which firms manage and acknowledge these value creating assets. Branding in a knowledge driven business like real [...]

When is a Yellow Page Consultant Not Your Consultant?

It’s strictly a matter of semantics. Notice the difference between “a” and “your.” It makes all the difference in the world. Let me explain. But first a word about my background. I was a Yellow Page consultant for almost 25 years. During my tenure, I advised various businesses on planning their programs. It involved recommending [...]

The True Value of the Small Business Consulting Community

The Small Business IT consulting community is a dynamic and exciting community to be active in at this time. Many different opportunities are gaining some serious momentum in this underserved marketplace in Canada. The Small Business marketplace will be the fastest-growing segment in the information technology market. Currently, approximately 97% of the businesses in Canada [...]

How Much Am I Worth? What to Charge Your Coaching Or Consulting Clients

It would be considered by most ‘natural’ that a professional should aim to price their services at a ‘fair’ price; perhaps a little like Goldilocks not too high, not too low. The truth is that who you ask for advice in this area could determine the answer to the question. Do I need to discount [...]

Does Your Business Need a Marketing Consultant?

Have a booming business with more clients than you could ever possibly service, then stop reading right now – this article isn’t for you.  I’m assuming that since you’re still with me, you’re not currently swimming in more money that you could spend in a lifetime.  So let’s talk about how to get more customers [...]

Beauty Company Professional Consultant

What is a beauty company professional consultant? There can be many different aspects to this career. Some consultants work with salons specifically on supplies. They provide exclusive professional brands to salon owners on everything on product selection, to how to display merchandise most effectively, to how to use everything. These consultants have to be knowledgeable not only about beauty [...]

How to Reach the Target Market for Your Consulting Business

Here are 5 steps you can take in reaching your target market as a consultant: 1. Identify your area of expertise. Before you can know anything about your potential clients, you need to understand your own strengths fully. Make a list of all the knowledge areas you feel confident in sharing and teaching to other [...]

Search Engine Optimization Consultant

Search engine optimization consultant (SEO) is the process of improving the volume and quality of traffic to a web site from search engines As an Internet marketing method, SEO Consultant services considers how search engines work and what peoplesearch for. Optimizing a website mainly involves editing its content and HTML coding to both increase its [...]